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Robots Don’t Get Mortgages – Don’t Forget Humans in Your Mortgage Search Engine Optimization (SEO) Strategy

By JC Kadii, Mortgage Website Makeovers

As a virtual assistant to mortgage professionals, I offer Mortgage Website Makeovers.

I have found that there is a staggering amount of mis-information in the mortgage industry about what effective search engine optimization (SEO) involves.

A lot of the advice leaves out an important point: the robots that crawl sites cannot purchase homes.

When optimizing your mortgage website so that it ranks higher in search engines, don’t forget that the entire point of this exercise is to get the humans who visit your website to contact you and close a loan.

Here are few questions to consider:

  • Do your keywords and content mesh?

  • Is your website easy to navigate?
  • Do you have a way to collect leads?
  • Do you have persuasive content that shortens the sales cycle?


JC Kadii, Mortgage Virtual AssistantSM . 770-469-7385. Through http://www.close-more-loans.com/, JC leads a team providing top notch internet marketing and technology services to mortgage professionals. Mortgage professionals are encouraged to visit the website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.

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